Given the rules of the game and key uncertainties just described, we have chosen two contrasting scenarios to illustrate how the future landscape of business and the world could turn out. As mentioned already, the actual outcome will partly depend on the options we choose over the coming decade. The two scenarios are: (1) Oases in the Desert; and (2) Plains of the Serengeti. Remember scenarios are stories of what can happen in the future – they are not forecasts of what is going to happen. Their purpose is to educate rather than prescribe.