Most brands leave  influencer marketing to their PR department. Learn to think like a PR professional to better understand what brands want to achieve with influencer partnerships. 

Join us as we discuss PR with Marcia Gomez, president of Canvas Communications.  We'll discuss  creating narratives and telling stories. How to craft your own story or build on a story in the news. How to research what a brand's communication strategy to craft your ideas when pitching brands. How to find a brand's target audience and why that's important.

To watch a video of this conversation visit The Blogger Union YouTube Channel.

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