Meet Luiza, a Gen Z professional who shatters stereotypes and exemplifies what makes her generation uniquely positioned to transform corporate impact. 

**Ready to love your Mondays? Buy 'Work That's Worth It' now - Amazon, B&N, Bookshop.org. OR, need more convincing? Get the first chapters FREE here.**

Fresh out of college, she landed a role that didn't exist when she graduated - becoming the first social impact strategist at a major insurance and asset management company. 

While headlines often paint Gen Z as difficult to manage or unrealistic in their expectations, Luiza's story reveals a generation that thoughtfully balances purpose with pragmatism, finding innovative ways to use corporate structures to address social issues. 

Listen in for an inspiring conversation that will leave you excited about the future of work and the generation that's reshaping it.

Relevant links mentioned:

The Culture Map Book 

Keep Going: 

💚 Got feedback on this episode? Email the host, Georgi Enthoven: [email protected] 

💚 Want more content? Get the full show notes & bonus content on YouTube: www.youtube.com/@GeorgiEnthoven 

💚 Ready to begin transforming your career today? Start with Georgi's bestselling book "Work That's Worth It" - grab your FREE preview or BUY the full book today! 

💚 Connect with Georgi Enthoven on Instagram (instagram.com/georgienthoven);  LinkedIn (linkedin.com/company/georgienthoven)
Facebook (facebook.com/georgienthoven)  

Website: www.georgienthoven.com 

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