Meet Luiza, a Gen Z professional who shatters stereotypes and exemplifies what makes her generation uniquely positioned to transform corporate impact. 

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Fresh out of college, she landed a role that didn't exist when she graduated - becoming the first social impact strategist at a major insurance and asset management company. 

While headlines often paint Gen Z as difficult to manage or unrealistic in their expectations, Luiza's story reveals a generation that thoughtfully balances purpose with pragmatism, finding innovative ways to use corporate structures to address social issues. 

Listen in for an inspiring conversation that will leave you excited about the future of work and the generation that's reshaping it.

Highlights:

• Luiza's journey from questioning capitalism in college to pioneering social impact strategy in a major corporation.
• The unique tension Gen Z faces balancing meaningful work with financial stability in today's economic climate.
• How rotational programs can provide crucial business foundations while helping discover your true path.
• The innovative "Year of Coffee Chats" approach: transforming networking from job-hunting to genuine curiosity.
• Creating what doesn't exist yet: co-founding an employee resource group for emerging professionals when support was lacking.
• Navigating ambiguity when there's no blueprint: being the first person in a role that didn't exist four years ago.
• The importance of giving back: returning to university to mentor students facing similar challenges.
• Why sitting with uncertainty becomes a crucial skill in corporate sustainability roles.
• The three intersecting circles: finding the sweet spot between impact, financial stability, and work-life balance.
• The value of early career coaching and global perspective (recommended resource: "The Culture Map").
• How immigrant experiences and financial pressures shape career decisions and drive innovation.
• The evolving role of corporations in addressing social and environmental challenges through core business practices.

Relevant links mentioned:

The Culture Map Book