Lantern, which calls itself “the single source of guidance for navigating life before and after a death,” saw a 123% increase in users, most of them under 45 during the COVID pandemic.   Lantern is the latest startup added to that category already identified by the New York Times as “Startups for the end of the life”. Still, it is also a sign of how the world of technology and innovation sees in what is recognized as the “Dying Well Movement” an opportunity. But let’s be clear, It’s a tricky opportunity for these start-ups to navigate. “When you have a brand that’s directly interfacing with people in the throes of loss and grief, you have to walk a fine line,” said Liz Eddy, 30, Lantern’s co-founder and chief executive officer.  

This episode is in collaboration with DesignWanted.com  

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#####  Lantern - www.lantern.com  #####  

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