Daniel Foreman, alongside Nick Larsen and Kim Welch from Schulte Hospitality, explores the art and science of market segmentation. Discover the importance of identifying and targeting distinct guest segments to refine your booking strategies. This episode guides you through balancing your market mix, tailoring offerings, and driving higher revenue through strategic segmentation, empowering you to make decisions that enhance your market positioning.

To follow along with this episode on the blog, go to www.mylighthouse.com/podcast.

Request your personalized demo of the Lighthouse commercial platform at www.mylighthouse.com/podcastdemo.