Pernia Qureshi started her career with global fashion publications across New York and Delhi and quickly made her own unique identity in the global fashion industry with her store, Pernia’s Pop Up Shop. From India’s first luxury e-commerce website to now leading in the sustainable and organic sector with Gur Organics, Pernia has cracked the code to finding your creative calling and staying ahead of the crowd.

In this episode, we’re talking to Pernia Qureshi about being a fashion entrepreneur, her love for the Kuchipudi dance form, and finding a creative balance as a businessperson.