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S1E3 - Robby Ferdinandus: "Navigating innovation and customer intimacy in the tech world"
In this episode, Robby Ferdinandus General Manager Logic Business at Nexperia. Nexperia’s Logic Business is the foundation for Business Group Analog & Logic ICs.
International Sales and Marketing executive with global experience in the semiconductor/high-tech industry, complemented by an MSc. in International Business Studies and leadership courses at IMD Switzerland and Harvard Business School. Also, a serial investor in Dutch start-ups and scale-ups in technology, retail and fitness.
In this episode, we cover the following subjects:
Introduction of Robby.
Exploring what makes the B2B/tech world intriguing for marketing and sales.
The evolution of customer intimacy in the tech world and recreating it digitally.
Meeting customer needs in purchasing future products by understanding their journey and the problems being solved.
Focusing on solutions, not just products.
Standing out from the crowd.
Providing face-to-face solutions for customers
Strategies for handling leads and executing follow-ups.
Joining forces: marketing and sales departments.
The evolution of digital sales tools for B2B key accounts
Adapting to and accepting remote/hybrid work models
Entrepreneurship as a key to an adaptive mindset
Challenges and adaptations in using machine learning and AI for business decisions.
The question of the previous guest.
https://www.linkedin.com/showcase/evolving-digital-podcast
https://www.instagram.com/evolvingdigital.podcast/?hl=en
https://www.facebook.com/profile.php?id=61566815356179
Website page
https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify
LinkedIn Robby Ferdinandus - https://www.linkedin.com/in/robbyferdinandus/
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By Evolving DigitalIn this episode, Robby Ferdinandus General Manager Logic Business at Nexperia. Nexperia’s Logic Business is the foundation for Business Group Analog & Logic ICs.
International Sales and Marketing executive with global experience in the semiconductor/high-tech industry, complemented by an MSc. in International Business Studies and leadership courses at IMD Switzerland and Harvard Business School. Also, a serial investor in Dutch start-ups and scale-ups in technology, retail and fitness.
In this episode, we cover the following subjects:
Introduction of Robby.
Exploring what makes the B2B/tech world intriguing for marketing and sales.
The evolution of customer intimacy in the tech world and recreating it digitally.
Meeting customer needs in purchasing future products by understanding their journey and the problems being solved.
Focusing on solutions, not just products.
Standing out from the crowd.
Providing face-to-face solutions for customers
Strategies for handling leads and executing follow-ups.
Joining forces: marketing and sales departments.
The evolution of digital sales tools for B2B key accounts
Adapting to and accepting remote/hybrid work models
Entrepreneurship as a key to an adaptive mindset
Challenges and adaptations in using machine learning and AI for business decisions.
The question of the previous guest.
https://www.linkedin.com/showcase/evolving-digital-podcast
https://www.instagram.com/evolvingdigital.podcast/?hl=en
https://www.facebook.com/profile.php?id=61566815356179
Website page
https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify
LinkedIn Robby Ferdinandus - https://www.linkedin.com/in/robbyferdinandus/