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S1.E3. The Soda That Flopped
Embark on a fascinating journey with Nick Eagle in 'Behind the Story' as we unravel the tale of one of the most notorious marketing missteps in the beverage industry. In the episode titled "The Soda That Flopped: New Coke's Marketing Disaster," we delve into a story filled with ambition, identity, and the undeniable power of public opinion.
This episode takes you back to 1985, during the height of the cola wars, where a leading soda company faced intense competition. In a bold attempt to stay ahead, the company decided to alter its century-old secret formula, aiming to make it sweeter and more in line with its main competitor's taste.
Enter the new product, backed by extensive market research and positive taste tests. The launch was grand, symbolizing a company adapting to changing times. However, the narrative takes an unexpected turn as the public reaction unfolds. What seemed like a promising product launch quickly turned into a PR nightmare. Loyal customers felt betrayed, not just by the taste but by the disruption of a cultural icon.
The episode vividly portrays how, just 79 days after the new product's launch, the company was compelled to make a humbling reversion to its classic formula.
"The Soda That Flopped: New Coke's Marketing Disaster" is more than just a story of a failed product launch. It's a lesson in understanding your audience and the significance of tradition and emotion in branding. This episode serves as a reminder that in business, sometimes the most strategic move is to listen to your customers.
Tune in for an insightful exploration of a pivotal moment in marketing history, and join Nick Eagle in considering the importance of consumer sentiment in business decisions. Until next time, remember the value of staying attuned to those who matter most - your customers.
Get in touch.
Instagram: https://uniq.agency/instagram
Twitter: https://uniq.agency/twitter
YouTube: https://uniq.agency/youtube
Linkedin: https://uniq.agency/linkedin
Agency Website: https://uniq.agency
Nick Eagle's website : https://www.nickeagle.co.uk
View all episodes
By Nick EagleEmbark on a fascinating journey with Nick Eagle in 'Behind the Story' as we unravel the tale of one of the most notorious marketing missteps in the beverage industry. In the episode titled "The Soda That Flopped: New Coke's Marketing Disaster," we delve into a story filled with ambition, identity, and the undeniable power of public opinion.
This episode takes you back to 1985, during the height of the cola wars, where a leading soda company faced intense competition. In a bold attempt to stay ahead, the company decided to alter its century-old secret formula, aiming to make it sweeter and more in line with its main competitor's taste.
Enter the new product, backed by extensive market research and positive taste tests. The launch was grand, symbolizing a company adapting to changing times. However, the narrative takes an unexpected turn as the public reaction unfolds. What seemed like a promising product launch quickly turned into a PR nightmare. Loyal customers felt betrayed, not just by the taste but by the disruption of a cultural icon.
The episode vividly portrays how, just 79 days after the new product's launch, the company was compelled to make a humbling reversion to its classic formula.
"The Soda That Flopped: New Coke's Marketing Disaster" is more than just a story of a failed product launch. It's a lesson in understanding your audience and the significance of tradition and emotion in branding. This episode serves as a reminder that in business, sometimes the most strategic move is to listen to your customers.
Tune in for an insightful exploration of a pivotal moment in marketing history, and join Nick Eagle in considering the importance of consumer sentiment in business decisions. Until next time, remember the value of staying attuned to those who matter most - your customers.
Get in touch.
Instagram: https://uniq.agency/instagram
Twitter: https://uniq.agency/twitter
YouTube: https://uniq.agency/youtube
Linkedin: https://uniq.agency/linkedin
Agency Website: https://uniq.agency
Nick Eagle's website : https://www.nickeagle.co.uk