Before diving into the world of personal branding, it's crucial to lay the right foundation. In this episode of Brand You, we explore the essential steps to take before you even start building your personal brand.

We begin by helping you uncover who you are—what makes you unique, your journey so far, and the experiences that have shaped you. We discuss how to identify the challenges you've overcome, the passions that drive you, and the message you want to share with the world.

We'll guide you through understanding your target audience—who they are, what they need, and how you can uniquely help them. We also touch on brand aesthetics, helping you think about the colours, images, and overall look you want to convey.

In the closing segment, we recap the key points and emphasise the importance of self-discovery and understanding your audience before starting your personal branding journey. Plus, we'll give you an actionable step to get clear on these foundational elements before moving forward.

Get ready to set the stage for your personal brand with Episode 3 of Brand You.

Follow the podcast on LinkedIn, and join the⁠Brand You community group⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠Caz⁠ &⁠Toby⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.