In this episode, I’m joined by Roy Smith, CEO and founder of PrivacyCheq, a privacy tech company that develops privacy-enhancing technologies for mobile and web. We discuss the history of online privacy and data protection laws, current challenges within the ad tech space, and GPC, a newly proposed web standard for signaling privacy preferences.

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A most common myth that Roy sees end-users buying into is that cookie banners are all that a company need  deploy for compliance with modern privacy and data protection laws. Roy breaks down how adtech companies use "the cookie myth" to distort how people perceive what's required for operational compliance. He illustrates the tsunami of global privacy regulations related to adtech and the limitations that exist due to siloed consent data. 

We dive deeper into the W3C's newly proposed Global Privacy Control (GPC) specification and how GPC lets users signal their desired privacy levels just by browsing the web. Roy unpacks why it was developed and what problems it solves on a legal level. He also highlights his concern that implementing GPC will create a false sense of privacy as GPC signals depart from consumer expectations. 

Listen to  our conversation on the benefits and drawbacks of GPC.

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Listen to the episode on Apple Podcasts, Spotify, iHeartRadio, or on your favorite podcast platform.
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Topics Covered:

• How the regulatory framework for privacy and tracking has changed over time 
• The global response to surveillance capitalism
• The challenges and downfalls of the IAB's Transparency & Consent Framework (TCF)
• The problem of “consent fragmentation”
• The W3C’s newly-proposed Global Privacy Control (GPC) specification
• Where Roy sees opportunities for improvement
• The nuances between WC3’s "do-not-sell or share interaction" and "do-not-sell or share preference"
• Roy's point of view regarding web privacy and whether GPC is sufficient for signaling privacy preferences, the benefits to the adtech industry, and potential drawbacks. 

Resources Mentioned:

• Check out the GPC educational website and the proposed W3C technical specification 

Guest Info:

• Follow Roy on LinkedIn
• Follow Roy on Twitter
• Learn more on PrivacyCheq's website

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