In this episode, I speak to Abubakari Malik Addae, Co Founder and CEO at LifeCheq

LifeCheq helps people achieve their goals through good financial decision making. LifeCheq will post content on how to achieve goals such as buying a car, saving for a house, traveling or studying further as well as discuss topics in insurance and investment.

Abubakari and I talk about:

His background and journey to founding LifeCheq

What problems he is solving now and How his business model (a platform) works

How he differentiates his services against others in the markets?

The potential market and target clients

How he found co-founders or employees in the beginning

His long term vision for LifeCheq

Who is the nicest person he has ever met in his life.