Erica Carraway is the CEO and founder of Key Wellness, and Vantage's own strategic partnerships and marketing lead. 

Key Wellness is an umbrella over a whole ecosystem, and every business is named for a key on a keyboard: 
Alt (the herbal coffee alternative she built to reverse her own diabetes), 
Escape (retreats that heal through astrology and the elements), 
Shift (her marketing agency), and 
Control (a creative marketplace where talent trades for equity instead of one-off contracts). The thread is refusal: she will not do one thing forever just because it worked. 

She is a brand developer, and the most important part of that is making square one un-scary, for herself and everyone she builds with. Her superpower is partnership, and she does it give-first: she shows up as a social consumer, supports people first, and lets the business manifest from the relationship. 

The heart of the episode is her daughters, and the one lesson she wants them to inherit: that sharing your spotlight is a power that only ever fuels you. 

CONNECT WITH ERICA CARRAWAY 
Website: https://yourkeywellness.com 
Instagram: https://www.instagram.com/amanodior 
Alt (herbal coffee): https://www.instagram.com/alt_xcoffee 
Email: [email protected] 

Every member gets a seat in this chair. Vantage Voices is the podcast of Vantage. 

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