• Explore the Giving Sciences Barometer at GivingSciences.com for free insights into donor trends.
• For more on digital fundraising strategies, check out Jeremy's book, The Digital Fundraising Blueprint on Amazon.
• Visit JeremyHaselwood.com for more resources and tools to elevate your nonprofit's fundraising.
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Episode Summary:

In this episode, Jeremy sits down with Lori Collins, a leading expert in data and analytics for nonprofits, to discuss how organizations can leverage analytics to strengthen fundraising and donor engagement. Lori shares valuable insights into charitable giving trends, the impact of economic factors like inflation, and strategies to maximize multi-channel donor engagement. From discussing the importance of relational fundraising to understanding donor motivation, this episode is packed with data-driven advice to help nonprofits make smarter decisions and boost their impact.

Key Takeaways:

1. Why Donors Give: Lori explores what motivates people to give charitably, highlighting shifts like increased personal responsibility among donors and the role of economic trends.

2. Trends in Fundraising:

   • The shift toward fewer donors giving more, a trend amplified by the rising number of nonprofits and growing economic challenges.
   • How multi-channel engagement, combining digital and direct mail, can enhance donor loyalty and lifetime value.

3. Digital vs. Direct Mail: Lori and Jeremy discuss the ongoing debate between digital and direct mail fundraising, revealing why a balanced, mixed-media approach often yields the best results.

4. The Giving Sciences Barometer: Lori introduces her new tool, the Giving Sciences Barometer, which offers real-time insights into donor sentiment and economic indicators that impact giving.

Notable Quotes:

• "We live in a mixed-media world – finding the right balance between digital and direct mail is key."
• "Perception drives giving just as much as economic reality; understanding this can help nonprofits strategize effectively."

Call to Action:

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