Harry talks to Ben Page, the Global CEO of Ipsos - one of the world’s leading market research companies. Ben gives us an overview of what market research involves and why it matters, with some interesting examples of projects that Ipsos has conducted. Ben also shares his advice for aspiring market researchers and leaders, and offers some insights into how technology could transform the sector in the future through both AI and synthetic data.

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Ipsos

Artificial Intelligence at Ipsos

Ipsos Global Trends

Tim Harford’s writing for the Financial Times

Adapt: Why Success Always Starts with Failure by Tim Harford

Leadership Without Easy Answers by Ronald A. Heifetz

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