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 What are the most common misconceptions about how social norms and behaviors interact—and how can they mislead even well-intentioned change-makers?

In Episode 5 of Social Norms Chat, Cäcilia Riederer and Dr. Sohail Agha bust five big myths that often show up in the world of social and behavior change. From the myth of a one-way relationship between norms and behaviors to the oversimplification of how change happens, this episode is a reality check for anyone working to shift harmful norms or design effective interventions.

Whether you're designing a program, evaluating outcomes, or trying to make sense of social change in your own community, these five takeaways are essential tools for thinking clearly—and acting effectively.

📖 Use alongside the Transforming Social Norms Toolkit

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Website: transformnorms.com
LinkedIn: TransformNorms

Executive producer and host: Cäcilia Riederer
 Special guest: Dr. Sohail Agha
 Producer and writer: Dora Ehrlich
 Editor: Tabusum Akter