Serious Banter

S1E5 Identifying Non Consumption Opportunities and Market Creating Innovations


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On this episode hosted by Justin Ijeh and Bola Lawal, we spend time chatting with a special guest; Efosa Ojomo of the Clayton Christensen Institute in Boston. Efosa coauthored the best selling book;The Prosperity Paradox,with Prof Clayton Christensen, Who sadly passed not long after the work was published.
The talk revolves around the central theme of Efosa’s work : Identifying non consumption opportunities & market creating innovations.
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Serious BanterBy The Collective

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