This episode takes an unexpected yet fascinating turn as we meet Aimee O’Keefe, founder of Committed Nutrition. Aimee’s impressive career includes roles as:

Performance Nutritionist for England’s Red Roses (women's national rugby team), Williams F1 racing and creator of Manchester United Women's nutrition department, and founder of Female Football Nutrition, dedicated to unlocking nutrition from grassroots sports.

Why is this relevant to Work is Weird Now? Because Aimee’s journey spans multiple worlds — from starting her career in the NHS to building successful businesses.

In this episode, we explore:

✅ The rapid growth of women's sports nutrition

✅ How nutrition drives performance — from athletes to corporate professionals

✅ The importance of empathy in nutritional advice

✅ Why men and women often receive different nutritional guidance — and how this impacts health

✅ Tips for maintaining wellness during the workday through movement and planning

Don’t miss this insightful conversation!

You can find Aimee here:

IG: ⁠Committed Nutrition🧬 (@committednutritionltd) • Instagram photos and videos⁠

LI: ⁠Aimee Ellen O'Keeffe | LinkedIn⁠

Women's Health article: ⁠Manchester United Women’s nutritionist is on mission to normalise carbs