Many service providers get into business because they have a passion and a special set of skills, and not because they really want to be a business owner or have a corporate or business background. Doug the Dog Guy is on a mission to empower pet care business owners to learn and apply the foundations he learned in business school to help them be better, happier owners. Doug believes that a good business plan can make a huge impact in a business. There is a common misconception that a business plan is something drawn up for investors and banks. Doug is sharing about how it's a living document crucial for your day-to-day operations.

But, making a business plan doesn't have to be a huge undertaking. You can start just by scribbling ideas on a piece of paper or even a napkin. What's important is that you start! Your business plan is your compass, guiding you through decisions, helping you anticipate challenges, and keeping your business on the right path. It's not a static document, but a dynamic tool that should grow and evolve with your business.