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S1:E6 - The secret to compelling copy
Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.
In this episode, we’re joined by one of the longest
standing members of the Innovate Comms collective, Will Pritchard, a senior
copywriter and producer, to discuss the difference between a good sentence and
a great one, as well as name and shame some of the most awful copy cliches out
there.
https://www.innovatecomms.co.uk/
View all episodes
By Innovate CommsWelcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.
In this episode, we’re joined by one of the longest
standing members of the Innovate Comms collective, Will Pritchard, a senior
copywriter and producer, to discuss the difference between a good sentence and
a great one, as well as name and shame some of the most awful copy cliches out
there.
https://www.innovatecomms.co.uk/