Evolving Digital

S1E7 - Bram Fasseur: Innovating digital products and strategies


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In this episode, we introduce Bram Fasseur, the “Head of Product” at 247TailorSteel and explore his journey to a digital role, highlighting the award-winning product that impacted the industry. We discuss key topics like feedback loops, team dynamics, digital integration, client expectations, AI advancements, and strategies for successful product development in high-tech environments. With over a decade of experience in building digital products and leading teams, Bram has acquired extensive knowledge across various industries including e-commerce, manufacturing, media, and marketing. His career encompasses roles such as “senior product owner,” “senior product manager,” and business development manager, showcasing his versatility and expertise.

Bram is an enthusiastic and seasoned digital product leader who prioritizes both customer and business value. His passion lies in product development and advancing team maturity. He approaches his work with a clear vision, achieving goals step by step through an agile mindset. Within teams, he fosters an open atmosphere that encourages quick decision-making, mutual learning, and celebrating success.


In this episode, we cover the following subjects:

  • Introducting Bram
  • The process of the product award-winning product made some noise in the industry.
  • Uncovering the "Why" in Bram's journey to his current (digital) role.
  • The impact of new processes and technologies has significantly evolved and influenced your job.
  • Navigating the challenge of feedback loops and the path forward in digital product development within high-tech and manufacturing environments.
  • The team within product development and deciding who to include.
  • Exploring the success factors within product development by asking why and discovering the problem.
  • The impact of asking why and the strategic approach.
  • The role of management and leadership in digital transformation and product development to unify teams.
  • Accelerating digital integration and incorporating it into the logistics process. What advice would you give to
  • someone aiming to launch their product in the digital world?
  • Managing client expectations and the thought process behind continuous innovation and evolution with clients.
  • Technical evolutions AI and the data
  • Scalability and its connection with software and machines
  • Addressing the needs of different customer groups within digital product development
  • Making digital product development a success and what to do with marketing.
  • The expectation within three years of digital product development
  • How to succeed in this rapidly evolving space as a product owner & the risk.
  • The question of the next guests
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    LinkedIn Bram Fasseur

    https://www.linkedin.com/in/bramfasseur/

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