Cloud-first workflows promised freedom, but are they already hitting their limits? In this episode, Michael Cioni argues that by the 2030s the cracks will show — slow upload speeds, huge camera files, and endless storage bills will make pure cloud production unsustainable.

We talk about why post-production needs a new path, how peer-to-peer technology can deliver 4K collaboration without the cloud, and why the future of AI may run closer to the edge than anyone expects.

Highlights

• Why cloud-first workflows will fail by the 2030s

• The real cost of renting storage forever

• How Strada streams 4K ProRes peer-to-peer with no upload wait

• AI at the edge — smarter, greener, cheaper

• Why openness beats glueware and vertical integration

• Michael’s best advice: take a bigger lead-off

Guest

Michael Cioni — Co-founder & CEO of Strada

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