With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women's podcast network. Kylie Rogers, Managing Director of Mamamia Women's Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia's extraordinary growth in recent years.

She says women have an "insatiable appetite for content," but time is limited for busy women in front of a screen. The mobility of podcasts allows its audience to consume content while on the go. She explains how podcasting fits in with Mamamia's overall strategy; and how they incorporate advertising into their podcasts. 

Presented by Nick Schildberger and Chris Ashmore of BE Media Production.

More Information

Mamamia
http://www.mamamia.com.au

Royal Australasian College of Surgeons 'Post Op' Podcast
https://omny.fm/shows/racs-post-op-podcast/playlists/podcast

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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