In this episode of Process of Elimination, Ryan Edwards of Camino5 and Justin L. Brown explore the human side of AI implementation: how to lead people through change without breaking what makes your team great in the first place.They break down the four biggest cultural risks, reveal the signals that show your team is silently shutting down, and share a battle-tested framework for building trust-first transformation.🔑 In This Episode, You’ll Learn:What causes teams to hit the “trust cliff”How anxiety and silence stall adoption (even in high-performing orgs)Why culture—not coaching—is the first AI rollout stepThe 4-part Culture-First Adoption frameworkHow to use transparency, context, and co-piloting to lead lasting changeWhy AI doesn’t kill culture—bad leadership does🔗 Listen + Learn on Your Favorite Platform🎧 Spotify: https://open.spotify.com/show/2TInKldt1MUoDEFKEA6irN🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/process-of-elimination/id1811592244🌐 Full show notes + transcript: coming soon 🔔 Subscribe for weekly drops on AI systems, team design, and creative process strategy.⏱ Transcript Breakdown00:01 The real reason AI strategies fail01:00 Culture of transformation vs. culture of fear05:00 Why fear shuts down innovation10:00 Preparing a team before rollout13:00 Why silence is a red flag15:00 The gym trainer model of AI support17:00 Culture-First Adoption Framework25:00 The power of the “slow-out” rollout28:00 Weekly move: Ask your team one fear29:00 Next episode preview: Prompt Engineering is Dead📥 This Week’s Move:Ask your team one question:“What’s your biggest fear or friction around AI at work?”Just listen. Don’t correct. Don’t sell. Just listen.That’s where the real shift starts.