Sign up to save your podcasts
Or
Share S1E8: Balancing Wealth and Purpose: Matt Peters' Path to Success
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
S1E8: Balancing Wealth and Purpose: Matt Peters' Path to Success
In this latest insightful episode of the Purposeful Prosperity Podcast, we had an engaging conversation with Matt Peters, a distinguished Inc. 5000 member. Matt's journey is truly as diverse as one can imagine - from film industry professional to viral marketing entrepreneur. Matt also shares his deep passion for scuba diving and ocean stewardship, which led him to become the proud owner of the largest dive boat in the northeastern US. It's a fascinating example of entrepreneurship, blending business success with a purpose-driven mission.
We delve into a broad spectrum of topics, studying Matt's evolutionary arc along the way. From his early days immersed in the film world, he swayed from that path to establishing his footprint in the marketing realm, forming a viral marketing agency and diligently working towards enhancing conventional advertising mechanisms.
Matt’s journey exemplifies an entrepreneur’s spirit and uncovers the challenges he faced and the triumphs that followed. Tune in to gain valuable insights into these topics and more in this exciting episode!
TOPICS DISCUSSED:
- Matt's transition from the film industry to starting his own viral marketing venture.
- Reflection on traditional advertising and ways to improve it.
- Insights into how significant brands like Red Bull are strategizing engaging content marketing. - Growth story of Matt's first agency, transforming from a modest beginning to a $10 million revenue company with an international presence.
- Shifted focus: from a monetary-centric purpose to one that accommodates contributions to marine conservation. - Ethics in advertising and the urgency for consent-based, valuable content.
- The impact of AI in strategic marketing decisions and the world as we know it
- Helpful advice on how businesses can realign with their core purpose and solve current marketplace problems.
- The importance of prioritizing health and engagement in projects that personify their inherent meaning
NOTEWORTHY QUOTES:
“I would like to move the industries back towards that and away from simply treating it like they do now, which is, ‘I know everything about you, I can hyper-target an ad directly to you whether you want to see it or not. The quality of my message is irrelevant because I can essentially hack my way to getting it in front of you.’ I think one is better for all of us, both as a consumer and a guy on the side of the table who's coming up with these campaigns…I know this is a loaded word, but it's about consent.” - Matt Peters
“And as a society, we have not yet come down hard on a decision of where we think the line of acceptability is between advertising and straight up manipulation; and we need to right?” - Matt Peters
“Our mission was very natural, which was, we think we can make advertising better by reducing reliance on interruption-based advertising and increasing permission-based advertising. That was purpose number one, which went hand-in-hand with the problem we were solving.” - Matt Peters
"The beauty of entrepreneurship right there. You saw a problem and you used entrepreneurship to solve that problem and keep that." - Jack Smith
LET'S CONNECT:
YouTube: https://www.youtube.com/@Purposeful_Prosperity
TikTok: https://www.tiktok.com/@heyjacksmith
Website: https://www.heyjacksmith.com/podcast
FOLLOW FORTUNA BMC:
Facebook: www.facebook.com/fortunabusinessmanagement
Instagram: www.instagram.com/fortunabmc
Twitter: www.twitter.com/FortunaBMC
Website: www.fortunabmc.com
View all episodes
In this latest insightful episode of the Purposeful Prosperity Podcast, we had an engaging conversation with Matt Peters, a distinguished Inc. 5000 member. Matt's journey is truly as diverse as one can imagine - from film industry professional to viral marketing entrepreneur. Matt also shares his deep passion for scuba diving and ocean stewardship, which led him to become the proud owner of the largest dive boat in the northeastern US. It's a fascinating example of entrepreneurship, blending business success with a purpose-driven mission.
We delve into a broad spectrum of topics, studying Matt's evolutionary arc along the way. From his early days immersed in the film world, he swayed from that path to establishing his footprint in the marketing realm, forming a viral marketing agency and diligently working towards enhancing conventional advertising mechanisms.
Matt’s journey exemplifies an entrepreneur’s spirit and uncovers the challenges he faced and the triumphs that followed. Tune in to gain valuable insights into these topics and more in this exciting episode!
TOPICS DISCUSSED:
- Matt's transition from the film industry to starting his own viral marketing venture.
- Reflection on traditional advertising and ways to improve it.
- Insights into how significant brands like Red Bull are strategizing engaging content marketing. - Growth story of Matt's first agency, transforming from a modest beginning to a $10 million revenue company with an international presence.
- Shifted focus: from a monetary-centric purpose to one that accommodates contributions to marine conservation. - Ethics in advertising and the urgency for consent-based, valuable content.
- The impact of AI in strategic marketing decisions and the world as we know it
- Helpful advice on how businesses can realign with their core purpose and solve current marketplace problems.
- The importance of prioritizing health and engagement in projects that personify their inherent meaning
NOTEWORTHY QUOTES:
“I would like to move the industries back towards that and away from simply treating it like they do now, which is, ‘I know everything about you, I can hyper-target an ad directly to you whether you want to see it or not. The quality of my message is irrelevant because I can essentially hack my way to getting it in front of you.’ I think one is better for all of us, both as a consumer and a guy on the side of the table who's coming up with these campaigns…I know this is a loaded word, but it's about consent.” - Matt Peters
“And as a society, we have not yet come down hard on a decision of where we think the line of acceptability is between advertising and straight up manipulation; and we need to right?” - Matt Peters
“Our mission was very natural, which was, we think we can make advertising better by reducing reliance on interruption-based advertising and increasing permission-based advertising. That was purpose number one, which went hand-in-hand with the problem we were solving.” - Matt Peters
"The beauty of entrepreneurship right there. You saw a problem and you used entrepreneurship to solve that problem and keep that." - Jack Smith
LET'S CONNECT:
YouTube: https://www.youtube.com/@Purposeful_Prosperity
TikTok: https://www.tiktok.com/@heyjacksmith
Website: https://www.heyjacksmith.com/podcast
FOLLOW FORTUNA BMC:
Facebook: www.facebook.com/fortunabusinessmanagement
Instagram: www.instagram.com/fortunabmc
Twitter: www.twitter.com/FortunaBMC
Website: www.fortunabmc.com