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S1E8 - Irene Schaefers: E-commerce in the Boardroom: Digital transformation and customer experience
Irene Schaefers covers the evolving digital landscape, including e-commerce's impact on traditional markets and the strategic role of digital in boardrooms. We also explore customer behavior insights, data-driven decisions, and the cultural shifts essential for successful digital transformations.
Irene Schaefers is a dynamic leader in customer experience and company growth, known for her expertise in integrating CX, technology, commerce, data, and marketing. Her career is driven by the belief that balancing exceptional customer experience with business growth is key to future success. At Siemens, she pioneered a digital-first strategy to enhance customer engagement and subsequently expanded her skills across various industries, such as developing a customer portal at NIBC and leading data-driven initiatives at Damen. Irene's entrepreneurial spirit and pragmatic approach make her a trailblazer in bringing CX to the boardroom, consistently transforming strategies into successful outcomes with passion and energy.
In this episode, we cover the following subjects:
Dive into Irene Schaefers' journey and her future endeavors in the vinyl business.
Explore the evolving role of e-commerce in traditional markets.
Understand the critical support needed for successful digital transformations.
Discover how both legacy and new tools and systems serve as enablers.
Highlight the essential focus areas within digital transformation projects.
Examine why siloes often hinder company operations.
Discuss digital and marketing's strategic place in the boardroom.
Explore new roles emerging in the boardroom.
Learn about the unified strategy connecting customer experience and brand.
Analyze the dynamics between sales and marketing teams:
Balancing marketing and sales objectives, with long- and short-term strategies.
Discover how digital and martech solutions integrate sales, marketing, customer experience, and brand efforts.
Identify where to begin when stepping into a new role.
Understand the importance and impact of a customer portal.
Explore changes in B2B ordering processes.
Recognize the significance of data and derive valuable insights.
Track customer behavior and its psychological aspects.
Address cultural changes stemming from digital evolution in traditional organizations.
Gain key insights for decision-making in business transformations.
Hear Irene's advice to the company.
Engage with a thought-provoking question from the previous guest.
Evolving Digital
https://www.linkedin.com/showcase/evolving-digital-podcast
https://www.instagram.com/evolvingdigital.podcast/?hl=en
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Irene Schaefers
https://www.linkedin.com/in/ireneschaefers/
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By Evolving DigitalIrene Schaefers covers the evolving digital landscape, including e-commerce's impact on traditional markets and the strategic role of digital in boardrooms. We also explore customer behavior insights, data-driven decisions, and the cultural shifts essential for successful digital transformations.
Irene Schaefers is a dynamic leader in customer experience and company growth, known for her expertise in integrating CX, technology, commerce, data, and marketing. Her career is driven by the belief that balancing exceptional customer experience with business growth is key to future success. At Siemens, she pioneered a digital-first strategy to enhance customer engagement and subsequently expanded her skills across various industries, such as developing a customer portal at NIBC and leading data-driven initiatives at Damen. Irene's entrepreneurial spirit and pragmatic approach make her a trailblazer in bringing CX to the boardroom, consistently transforming strategies into successful outcomes with passion and energy.
In this episode, we cover the following subjects:
Dive into Irene Schaefers' journey and her future endeavors in the vinyl business.
Explore the evolving role of e-commerce in traditional markets.
Understand the critical support needed for successful digital transformations.
Discover how both legacy and new tools and systems serve as enablers.
Highlight the essential focus areas within digital transformation projects.
Examine why siloes often hinder company operations.
Discuss digital and marketing's strategic place in the boardroom.
Explore new roles emerging in the boardroom.
Learn about the unified strategy connecting customer experience and brand.
Analyze the dynamics between sales and marketing teams:
Balancing marketing and sales objectives, with long- and short-term strategies.
Discover how digital and martech solutions integrate sales, marketing, customer experience, and brand efforts.
Identify where to begin when stepping into a new role.
Understand the importance and impact of a customer portal.
Explore changes in B2B ordering processes.
Recognize the significance of data and derive valuable insights.
Track customer behavior and its psychological aspects.
Address cultural changes stemming from digital evolution in traditional organizations.
Gain key insights for decision-making in business transformations.
Hear Irene's advice to the company.
Engage with a thought-provoking question from the previous guest.
Evolving Digital
https://www.linkedin.com/showcase/evolving-digital-podcast
https://www.instagram.com/evolvingdigital.podcast/?hl=en
https://www.facebook.com/profile.php?id=61566815356179
LinkedIn Irene Schaefers
https://www.linkedin.com/in/ireneschaefers/