In this bold and refreshingly honest episode, Brenda sits down with Colette Courtion, founder and CEO of JoyLux, to explore what it takes to disrupt taboos, challenge investor discomfort, and redefine the boundaries of women’s health.

What began as a personal struggle with childbirth recovery and perimenopause turned into a lightbulb moment...literally. Colette shares the story behind inventing a first-of-its-kind red light therapy device for vaginal health, and the uphill battle to bring it into the world. Together, they unpack the cultural silence around pelvic health, the emotional toll of pushing through investor bias, and what it meant to hear Halle Berry and Oprah speak her name.

This episode is a rallying cry for anyone building in taboo territory and a love letter to the women who’ve quietly endured, innovated, and changed everything.

We dive into:

✔️ The moment red light therapy met vaginal health and why it was long overdue

✔️ What it’s like to say “vagina” in a pitch room and watch investors turn crimson

✔️ How celebrity validation can feel like collective healing

✔️ Why handwritten letters from customers matter more than VC applause

✔️ The unshakable mission behind JoyLux and the team that’s stayed since day one

✔️ A powerful reframing: menopause isn’t niche. It’s half the population.

Timeline:

00:00 Breaking Taboos in Women's Health

04:13 The Aha Moment: Innovating for Women's Wellness

06:55 The Underfunding of Women's Health Research

09:14 The Rise of FemTech and Women Entrepreneurs

11:54 Challenges in Fundraising for Women's Health

16:35 Shifts in Investment Perspectives on Menopause

21:39 The Impact of Celebrity Advocacy on Women's Health

27:40 Reflections on Success and Future Aspirations

28:38 The Journey of JoyLux: From Vision to Reality

35:52 Navigating Challenges: The Reality of Small Business

44:13 Building a Community: The Importance of Consumer Feedback

53:52 Future Aspirations: Aiming for a Happy Ending

55:04 Shifting the Narrative: Women's Health is Not a Niche

56:56 Empowering Women's Health Innovations

57:26 Building a Supportive Community for Change

57:37 SPONSORED BY

Connect with our guests

• Website: https://joylux.com
• LinkedIN: https://www.linkedin.com/in/colettecourtion/ | https://www.linkedin.com/company/joyluxinc/posts/?feedView=all
• Insta: https://www.instagram.com/joyluxinc/
• fACEBOOK: https://www.facebook.com/joylux
• tIK-tOK: https://www.tiktok.com/@joyluxinc
• YOUTUBE: https://www.youtube.com/channel/UC7xKBTqTE95Cbpx33ZJ2y_w
• PINTEREST: https://za.pinterest.com/joyluxofficial/
• X: https://x.com/i/flow/login?redirect_after_login=%2Fjoyluxinc

RedefineHER Podcast Credits

• Host: Brenda Armstrong - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/brendaarmstrong1/⁠⁠⁠⁠⁠

• Producer: Tarryn Long - ⁠⁠⁠⁠⁠https://www.linkedin.com/in/tarrynlong/⁠⁠⁠⁠⁠

• Sponsor: ITEOM Talent Partners search and placement experts | connecting purpose -driven organizations with top-tier talent to create thriving, impactful & diverse teams.

More Details on RedefinHER Podcast:

www.iteomtalent.com/redefineherpodcast.com

Thanks for following and see you on our next episode!