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"It comes from being willing to confront new ideas, even if they make you uncomfortable. Consider a business context where perhaps you're launching a new product and your team has worked tirelessly and you're confident in the approach. But instead of relying solely on your team's enthusiasm, you seek input from somebody outside your industry. A fresh perspective. That's exactly what Howard Schultz did when he envisioned Starbucks as a third place between work and home."