This episode will show you how important is trustworthiness for you when you try to sell something. Specifically, that you can charge a higher price than an untrustworthy salesperson can, and still win the business. You'll be surprised by how much of a higher price. You will also get a few specific tips on how to be a more trustworthy salesperson, from the book "Can I Trust You? 50+1 Habits that will make you a trustworthy SALESPERSON.