The Drift

S1EP36: The Importance of Building Relationships with Shilpi Sullivan


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Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Shilpi Sullivan, Chief Marketing Officer of EoS Fitness, as she speaks to:

👉🏼 Her learnings of working on the creative agency side with Epsilon and transitioning to the client side in health and wellness

👉🏼 How business operators should think about building their relationships, especially during her experience working with strategic partners amidst a looming pandemic

👉🏼 How EoS is thinking about creating a holistic wellness experience through the support of digital technologies

👉🏼 And so much more…

About EoS Fitness:

EŌS Fitness is an accessible, high-quality gym environment where anyone can pursue a range of fitness goals. EŌS Fitness offers premium fitness amenities like group classes and well-maintained equipment and facilities at a low price—so there’s one less obstacle between you and your fitness goals. With spacious, comfortable workout environments that inspire results, EŌS Fitness makes it easy to take your fitness routine up a notch every time you come in.

About Shilpi Sullivan:

Shilpi Sullivan began her career in the fitness industry in 2006, when she joined a start-up marketing agency that specialized in the fitness industry. She gained extensive experience in new gym and HVLP model marketing while working with gym chains nationally. She mastered how to lead a team to create highly successful, turnkey marketing campaigns while helping to grow the marketing agency into an industry leader. Shilpi was the key account executive responsible for helping create, maintain and manage the marketing plans for major fitness players including Gold’s Gym International, In-Shape Health Clubs, The Edge Fitness Clubs, VASA Fitness and The Alaska Club. Her success in driving the most company revenue resulted in her being a vital part of the company’s success which contributed to the agency being acquired by one of the largest global marketing companies. In 2015, Shilpi joined EōS Fitness as the VP of Marketing, being an integral part of the creating and developing the EōS voice and brand. She proved to be an essential part of EōS navigating through the pandemic, earning the Chief Marketing Officer position in 2021. She continues to oversee all aspects of the marketing and focuses on continuing to grow the brand to be the most esteemed and idolized in the industry.

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The DriftBy Eloiza Tecson

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