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S1EP37: Maintaining Brand Equity with Scale with Tori Johnston
Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Tori Johnston, Chief Marketing Officer of AKT, as she speaks to:
👉🏼 How she thinks about maintaining brand equity as organizations scale, especially in a franchise environment
👉🏼 The leadership principles she acquired as a D1 athlete at the University of Kansas and how she applies said principles in her role as an executive
👉🏼 What it is like to be a part of the Xponential Fitness family and the wealth of benefits franchising can offer for entrepreneurs
👉🏼 And so much more…
To learn more about Tori and her brand, check out:
▫️ Website: https://www.theakt.com/
▫️ Instagram: @torito_johnston or @theaktstudios
▫️ LinkedIn: https://www.linkedin.com/in/tori-johnston2/
About Tori Johnston:
Tori Johnston is an experienced Chief Marketing Officer with a demonstrated history of working in the health, wellness, and fitness industry with brands like Pure Barre, SoulCycle, Xtend Barre, and AKT. Tori is a seasoned leader with a result-oriented, data-driven, innovative and passionate approach to marketing. With a passion for health and fitness, Tori has brought her marketing and branding expertise to the Xponential Fitness family and is currently overseeing all brand and marketing initiatives as CMO of one of the fastest-growing boutique fitness studios in the country - AKT.
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By Eloiza Tecson
4.3
66 ratings
Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Tori Johnston, Chief Marketing Officer of AKT, as she speaks to:
👉🏼 How she thinks about maintaining brand equity as organizations scale, especially in a franchise environment
👉🏼 The leadership principles she acquired as a D1 athlete at the University of Kansas and how she applies said principles in her role as an executive
👉🏼 What it is like to be a part of the Xponential Fitness family and the wealth of benefits franchising can offer for entrepreneurs
👉🏼 And so much more…
To learn more about Tori and her brand, check out:
▫️ Website: https://www.theakt.com/
▫️ Instagram: @torito_johnston or @theaktstudios
▫️ LinkedIn: https://www.linkedin.com/in/tori-johnston2/
About Tori Johnston:
Tori Johnston is an experienced Chief Marketing Officer with a demonstrated history of working in the health, wellness, and fitness industry with brands like Pure Barre, SoulCycle, Xtend Barre, and AKT. Tori is a seasoned leader with a result-oriented, data-driven, innovative and passionate approach to marketing. With a passion for health and fitness, Tori has brought her marketing and branding expertise to the Xponential Fitness family and is currently overseeing all brand and marketing initiatives as CMO of one of the fastest-growing boutique fitness studios in the country - AKT.