In this episode, I speak to Tesh Mbaabu -Co Founder and CEO at MarketForce 360

90 percent of trade in Africa is informal (often called “corner shop”), and MarketForce's software-as-a-service platform to better manage their field sales agents and distribution.

MarketForce bridges the gap in retail distribution by delivering an end-to-end platform that enables consumer brands to deliver essential goods and services to retailers and consumers.

Tesh and I talk about:

His background and journey to founding MarketForce 360

How his business model work: software-as-a-service platform

How he found co-founders or employees in the beginning

How he find smart people and motivate them to grow business together

how the company has grown since establishment and is performing now

What is the biggest challenges in scaling your business and taking it to the next level

His long term vision for MarketForce 360