This episode is perfect for anyone with an idea or invention, and the discipline for making it come true. Business lawyer Kae Gruner interviews the Founder, co- creator, and co- inventor, of a patented infant feeding pillow. This story focuses on the importance of community in building a new product and business from scratch. If you’ve been listening to this podcast from the beginning, you know that I like to talk about the practical steps and roadmap around getting an idea out of your head, onto the page, and into the market. This includes mindful ideation, market research, product development, beta-testing a minimum viable product, intellectual property, patent law, and other legal protection, followed by branding and marketing your new business.

As a busy mom and independent inventor, inventor Jessie wasn’t afraid to get scrappy. She used crayola clay to DIY model the first prototypes, she asked neighborhood moms to beta-test the product, and she jumped through all the legal hoops to comply with selling a product for babies. It wasn't easy and this is just the tip of the iceberg since they still have a whole lot of marketing to take on moving forward. Go follow @bebeboost on instagram, visit thebebeboost.com, and do all the things to help this dream come true and to get a truly cool product into the arms of people and babies who need it.

Also, if you are thinking of starting a new business, whether it’s opening a restaurant, boutique, selling your professional service, or maybe inventing a new product, check out my Idea to Launch workbook, which is a business planning and strategy workbook for everyday entrepreneurs. It includes the whole roadmap I mentioned earlier, and is a great way to strategize and build your business as efficiently as possible. I am a business attorney, so I have carefully filled this workbook with key business and legal information to give you the boost you need to finally pursue your dream business. Grab yours at www.startupheartup.com/workbook ...Good luck, friends!

Music, as always, by Lindsay Dunphy!