Bill and Lorenzo continue their discussion in part two of a two-part series on the 12 amateur mistakes made when branding your company.

S2-02 / The 12 Amateur Mistakes - Part Two

Bill Schley and Lorenzo Gomez best selling authors and Jedi brandmasters reveal the branding secrets of the legendary Mad Men. Theyre here to fight the dumb nonsense of todays fake branders, so you can set yourself apart just like the great brands do! Only The Brand Brothers make this guarantee: Listen to six shows and youll know more than most ad execs making $650,000 per year!

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S2-02 / The 12 Amateur Mistakes - Part Two

S2-02 / The 12 Amateur Mistakes - Part Two