African Couch Potato

S2 20 - How To Market A Mzansi Magic Reality Show


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Many of you out there are under the not unreasonable impression that Gino does nothing but sit and watch TV all day. This is not true, he also does actually do some work and in fact has just got back from a production shoot at the coast for an upcoming reality show. 

From pitch to production, concept to completion, Gino takes you through the whirlwind that is marketing reality shows for a major broadcaster. 

So next time you pass a billboard advertising an exciting new show, you'll have some idea just what went into getting that shot. 

Yes? No? Send us a text

Let us know what you think, what movie or series you would like to see featured, or just to tell us how brilliant it all is:
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Gino Shelile’s profile • Letterboxd
Member of the Film Critics Association of South Africa (FCASA)

Produced by Ted Loukes and A10 Consulting
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Music by The_Mountain from Pixabay

© SANTE MEDIA 2026

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African Couch PotatoBy Gino Shelile