In this episode of Unplug With Us, we are joined by Carlien van Woensel, Head of TA at Swapfiets - the company behind the iconic blue tire you’ve probably spotted on every other street corner.

Growing up in a small town of 2,000 people, in a family where hard work, community, and keeping your hands busy were a way of life, Carlien developed values that really shaped her current view of life. She reflects on the sports, friendships, and early lessons that taught her how to lead and trust a team, while also sharing her love for nature and hiking, from a life-changing trek through the mountains of Southern Peru to the everyday walks that help her unplug and reset.

That same perspective carries into her five-year journey at Swapfiets, where she has been scaling TA and People & Culture across nine countries. In our conversation, we explore what it takes to lead with a people-first mindset in a highly operational business, why being in the same room still matters, and how AI is reshaping talent acquisition without losing the human side of it.

Press play for an honest conversation about leadership, culture, and the stories behind growth.

Stay Keen,

Doeke Geertsma, CEO at WeAreKeen

Website: ⁠⁠⁠⁠⁠⁠⁠https://www.wearekeen.com/⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/wearekeen⁠