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S2 E022 - What Types Of Data Are Most Useful For Design Decisions?
In this episode of xploreUX Cast, I dive into the different types of data that help us make better design decisions. I’ll walk you through user behavior insights like heatmaps and session recordings, as well as direct user feedback, surveys, and usability testing.
I also discuss analytics, competitor research, customer support trends, and demographic data—showing how each source plays a role in shaping user-centered experiences. By combining these insights, we can refine our designs, improve engagement, and create more effective products. Tune in as I break down how data-backed decisions lead to smarter design choices.
🎧 Subscribe now and join me in making sense of our users!
UX BOOKS
The UX Consultant Playbook 1: Bridging User Insights with Business Goals - https://amzn.eu/d/5aP0gnz
The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - https://amzn.eu/d/cfHFAwH
The UX Consultant Playbook 3: Mastering the Business of UX Consulting - https://amzn.eu/d/dgsm5dC
Tune in to refine your design process and prioritise userexperience!
Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.
SUBSCRIBE TO OUR NEWSLETTER
xploreUX Newsletter
G E T I N T O U C H
On X @xploreuxcast
For more tips check out our website xploreUX, See how we create delightful product experience from our list of services.
Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those ofthe host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.
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By Obruche Orugbo, PhD
5
11 ratings
In this episode of xploreUX Cast, I dive into the different types of data that help us make better design decisions. I’ll walk you through user behavior insights like heatmaps and session recordings, as well as direct user feedback, surveys, and usability testing.
I also discuss analytics, competitor research, customer support trends, and demographic data—showing how each source plays a role in shaping user-centered experiences. By combining these insights, we can refine our designs, improve engagement, and create more effective products. Tune in as I break down how data-backed decisions lead to smarter design choices.
🎧 Subscribe now and join me in making sense of our users!
UX BOOKS
The UX Consultant Playbook 1: Bridging User Insights with Business Goals - https://amzn.eu/d/5aP0gnz
The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - https://amzn.eu/d/cfHFAwH
The UX Consultant Playbook 3: Mastering the Business of UX Consulting - https://amzn.eu/d/dgsm5dC
Tune in to refine your design process and prioritise userexperience!
Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.
SUBSCRIBE TO OUR NEWSLETTER
xploreUX Newsletter
G E T I N T O U C H
On X @xploreuxcast
For more tips check out our website xploreUX, See how we create delightful product experience from our list of services.
Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those ofthe host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.