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S2 E025 - Data-Driven User Journey Maps: The Secret to Smarter UX!
In this episode, I dive into how data can enhance user journey mapping, ensuring it reflects real user behaviour ratherthan assumptions. User journey maps are powerful tools for understanding how people interact with a product or service, but their effectiveness depends on the quality of data informing them.
I explore the role of both quantitative and qualitative data, from analytics tools to user interviews, to uncover painpoints, identify opportunities, and personalise user experiences. Plus, I discuss the importance of keeping journey maps dynamic, adapting them as user behaviour evolves.
Data-driven insights help us refine user experiences, making them smoother and more engaging. Whether you're a UXdesigner, product manager, or business owner, this episode will give you practical strategies for leveraging data to build better journey maps.
Tune in and discover how to make your journey maps work smarter, not harder!
UX BOOKS
The UX Consultant Playbook 1: Bridging User Insights with Business Goals - https://amzn.eu/d/5aP0gnz
The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - https://amzn.eu/d/cfHFAwH
The UX Consultant Playbook 3: Mastering the Business of UX Consulting - https://amzn.eu/d/dgsm5dC
Tune in to refine your design process and prioritise userexperience!
Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.
SUBSCRIBE TO OUR NEWSLETTER
xploreUX Newsletter
G E T I N T O U C H
On X @xploreuxcast
For more tips check out our website xploreUX, See how we create delightful product experience from our list of services.
Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.
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By Obruche Orugbo, PhD
5
11 ratings
In this episode, I dive into how data can enhance user journey mapping, ensuring it reflects real user behaviour ratherthan assumptions. User journey maps are powerful tools for understanding how people interact with a product or service, but their effectiveness depends on the quality of data informing them.
I explore the role of both quantitative and qualitative data, from analytics tools to user interviews, to uncover painpoints, identify opportunities, and personalise user experiences. Plus, I discuss the importance of keeping journey maps dynamic, adapting them as user behaviour evolves.
Data-driven insights help us refine user experiences, making them smoother and more engaging. Whether you're a UXdesigner, product manager, or business owner, this episode will give you practical strategies for leveraging data to build better journey maps.
Tune in and discover how to make your journey maps work smarter, not harder!
UX BOOKS
The UX Consultant Playbook 1: Bridging User Insights with Business Goals - https://amzn.eu/d/5aP0gnz
The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - https://amzn.eu/d/cfHFAwH
The UX Consultant Playbook 3: Mastering the Business of UX Consulting - https://amzn.eu/d/dgsm5dC
Tune in to refine your design process and prioritise userexperience!
Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.
SUBSCRIBE TO OUR NEWSLETTER
xploreUX Newsletter
G E T I N T O U C H
On X @xploreuxcast
For more tips check out our website xploreUX, See how we create delightful product experience from our list of services.
Disclaimer: This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.