How important is visualization in communicating an Architect's design intent?

Mengyi Fan is the Director of Visualization at SHoP Architects in New York, and has been running the Viz department for the past 12+ years. She discusses with me how the role of visualization withing an Architecture practice is vital, and how different tools can and should be explored and used to get the best results.

You can find Mengyi here

Linkedin: mengyifan

Instagram: mengyi_fan

mengyi.co

www.shoparc.com

Let me know your thoughts in the comments!