In Episode 7 of Mastering Sustainability, we welcome Margarita Quihuis, a behavioral psychologist and Executive Director of the Peace Innovation Lab at Stanford University. Throughout a fascinating hour, Margarita dissects the psychology behind how we react to the world around us, how your favorite brands motivate you to make unconscious decisions, and the best way to prompt action. 

Margarita's Links:

WTF Is Behavioral Design 

Margarita's Linkedin & Medium

Rory Sutherland's Linkedin

Subscribe to The Behavioral Scientist Newsletter

Books: 

Robert Chaldini's Influence

Buy BJ Fogg's Tiny Habits