Personal branding is a term that few people like, but that many people understand the huge value of. We all have a personal brand, whether or not we like it or whether we understand what it is.

In the first episode in Season Two of the Digital Download podcast, I talk to blogger, podcaster, speaker and author Mark Schaefer about his new book ‘Known’ and ask the question: is it really possible for anyone to become known? And if so, how?

Here’s what you’ll learn in this episode:

I’d love to hear from you with any comments or thoughts. I read and reply to every single email, tweet or message.

If you enjoyed today’s show, please email it to a friend and/or share it on your favourite social media channels. You might also want to check out Digital Download Membership, which is like having an army of expert mentors to turn to who keep you updated with the latest digital and social media developments and provide feedback and opinions on your ideas.

And finally, it would also be very awesome and hugely appreciated if you’d be able to take a couple of minutes to leave an honest review and rating for the podcast on iTunes, as this helps others discover Digital Download.