Join Mark as he talks with Deborah Schwartz Griffin of the Creative Connector and BCN (Business Community Network).  Schwartz Griffin is a business leader in Atlanta that understands the value of relationships in business.  Her tagline is "Connecting people to people and ideas to results."

 

In this episode we discuss:

Tereza Litsa's post on ClickZ, named "Six key social media marketing trends for 2019", and how her thoughts translate for business people for 2019 social media plans:

1. In 2019, engagement is more important than ever
   1. Engagement bait is not going to be affective
   2. Create interesting, appealing and engaging content
   3. How to harness events to provide interesting content
   4. How to be a subject matter expert
2. Social Media for sales enablement
   1. 55% of respondents who discovered a product through social media proceeded to a purchase later
3. AI and customer service
   1. 2019 will see an improved experience
4. Stories are going to be even more important in 2019
   1. 440m people are consuming stories
5. Making stories more engaging 
   1. Make them fun and engaging
   2. Spontaneous
   3. Authentic
6. The end of fake followers
   1. Instagram will be removing inauthentic likes, follows and comments

Deborah shared how to do strategic business better through relationships.  She knows how to take a lead to a "warm referral".