Just Power

S2: E1 The Energy Provider's Guide to Net Zero - A Global Report


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In this data-packed episode of Just Power, host Carolyn Parrs and Accenture’s Energy Retail Global Lead, Eva Buren examine the complex intersection of energy affordability and the transition to net zero. As global energy costs rise, households across the economic spectrum face increasing financial pressure, with one in three households worldwide and nearly half of American families struggling to manage their energy expenses. Carolyn and Eva explore findings from Accenture's comprehensive global report "The Energy Provider's Guide to Net Zero" on consumer expectations regarding affordability, accessibility, and sustainability in our energy future.

The conversation moves beyond simplistic narratives to address the nuanced reality: achieving net zero by 2050 requires approximately $115 trillion in investment, potentially increasing energy bills by 50% without strategic intervention. 

Carolyn and Eva analyze how energy providers can balance cost reduction with necessary growth, while considering that most consumers are willing to support the energy transition but with reasonable financial limits. The discussion culminates in examining the importance of collaborative ecosystem orchestration—bringing together utilities, technology providers, policymakers, and consumers—to create pragmatic pathways toward an energy future that is both sustainable and economically viable for all communities.

Key Insights

  • Research shows 69% of US households prioritize energy affordability and reliability in their expectations from providers.

  • Consumer data indicates willingness to pay a premium of up to 15% to support sustainable energy transitions.

  • 72% of consumers recognize their personal role in the energy transition but expect provider support in navigating options.

  • Successful energy transition requires orchestrating complex ecosystems of stakeholders, from technology providers to community organizations.

  • Energy affordability presents both social justice and practical implementation challenges that must be addressed simultaneously.

Chapters

00:00 Introduction to Energy Affordability Crisis
02:43 Understanding the Impact of Net Zero Investments
06:23 Consumer Insights on Energy Affordability
09:59 The Role of Energy Providers in the Transition
17:48 Strategies for Meeting Consumer Needs
25:00 Orchestrating the Energy Ecosystem
30:52 Next Steps for Utilities and Energy Providers

Links

Global Report: The Energy Provider’s Guide to Net Zero | Accenture

Guest, Eva Buren, Accenture: [email protected]

Meet Carolyn Parrs

Mind Over Markets: Reframe your messaging for changing times. 

Just Power is produced and hosted by Carolyn Parrs, sustainability and environmental communications and marketing consultant, coach, and advocate for a clean energy future that leaves no one behind. 



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Just PowerBy Carolyn Parrs