Marketing Pillow Talk

S2 E1: The Psychology of Subscription Success: How to Design Subscription Offers Customers Can't Refuse and How to Scale with Recurring Revenue

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This episode dives into the psychology of successful subscriptions, revealing what's working right now and how to create a compelling offer that drives sales and reduces churn in your ecommerce business.

Learn more about Juo Subscription here.

Connect with Teri here.

Connect with Lily here.

If you have questions about the subscription, reach out to Alina here.

Show Notes:

Introduction and Pillow Talk

02:58

Alina's Background in E-commerce

10:11

When to Consider a Subscription Model

22:02

Mitigating Churn in Subscription Programs

27:40

Launching a Subscription and Marketing Strategies

32:02

Researching Customers and Gathering Insights

40:11

Common Mistakes in Subscription Offers

41:37

Key Performance Indicators (KPIs) for Subscription Programs

45:01

Predictions for the Future of Subscriptions and E-commerce

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Marketing Pillow TalkBy Teri Levy