<p>Lolita is joined by Aarti Bhaskaran, Global Head of Insights for Snapchat, and Sandy Padula, Head of Enterprise Research at The E.W. Scripps Company to discuss what is driving the explosive growth in attention, fandom, and brand interest in women's sports.</p>

Lolita is joined by Aarti Bhaskaran, Global Head of Insights for Snapchat, and Sandy Padula, Head of Enterprise Research at The E.W. Scripps Company to discuss what is driving the explosive growth in attention, fandom, and brand interest in women's sports.

S2 | E1: Why do fans love women's sports?

The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. 

Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.

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The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.

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S2 | E1: Why do fans love women's sports?

S2 | E1: Why do fans love women's sports?