Lead vs. app vs. hire! Is it more beneficial to view your marketing spend through the lens of cost per lead or cost per hire? Tune in to this week’s episode as we explore the debate.

 Powered by CDLLife & HOT SEAT SERVICES

Guests:
-Bobby Thompson, Chief Product & Technology Officer, CDLLife
-Bryan Schafer, Director of Recruiting, Decker Truck Line

Lead vs. app vs. hire! Is it more beneficial to view your marketing spend through the lens of cost per lead or cost per hire? Tune in to this week’s episode as we explore the debate. Powered by CDLLife & HOT SEAT SERVICES Guests: -Bobby Thompson, Chief Product & Technology Officer, CDLLife -Bryan Schafer, Director of Recruiting, Decker Truck Line

Lead vs. app vs. hire! Is it more beneficial to view your marketing spend through the lens of cost per lead or cost per hire? Tune in to this week’s episode as we explore the debate.

 Powered by CDLLife &amp; HOT SEAT SERVICES

Guests:
-Bobby Thompson, Chief Product &amp; Technology Officer, CDLLife
-Bryan Schafer, Director of Recruiting, Decker Truck Line

S2 E11: Is Cost Per Lead Dead?

Sense Per Mile is a podcast tackling tough trucking industry topics and asking even tougher industry questions, all to find better solutions and help sense make cents.

Hosted by Charles Gracey and co-hosted by Paul Gibson, this weekly podcast starts conversations between drivers, carriers, and industry experts to address the ongoing challenges related to the industry.

Interviewing those at the heart of the industry, they’ll share the most important insights into the real driver experience.

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Sense Per Mile is a podcast tackling tough trucking industry topics and asking even tougher industry questions, all to find better solutions and help sense make cents. Hosted by Charles Gracey and co-hosted by Paul Gibson, this weekly podcast starts conversations between drivers, carriers, and industry experts to address the ongoing challenges related to the industry. Interviewing those at the heart of the industry, they’ll share the most important insights into the real driver experience.

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S2 E11: Is Cost Per Lead Dead?

S2 E11: Is Cost Per Lead Dead?