You can buy running shoes anywhere, but you can’t buy real guidance, community, and confidence from a dropdown menu.

We’re joined by the people behind Salt Lake Running Company, a Salt Lake City run specialty store that’s spent decades proving a simple point: service still wins. We talk about what it’s like to “wake up and go to work” for 30 years, why focus matters when everyone tells you your niche won’t work, and how a local business becomes a beacon for newcomers who want to run, hike, walk, or train for their first half marathon. Along the way we get practical about shoe fitting, gait and comfort clues, and how the right pair can change your entire relationship with running.

We also dig into what makes the running community in Utah feel different, from run clubs and local events to the way outdoor culture shapes fitness. You’ll hear how SLRC thinks about hybrid athletes, cross-training, strength work, and sustainable habits that keep you moving for life. The bigger theme is movement as a tool for wellness, mental health, and resilience, including stories of giving back through nonprofits and programs that support recovery.

If you’ve ever said “I’m not a runner,” but still want to feel better in your body, this one’s for you. Subscribe for more conversations like this, share the episode with a friend who needs a nudge to move, and leave a review with your favorite running win so others can find the show.

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