<p>After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed.  He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer.  On today’s new PROJECT DISTINCT recorded in Australia, Scott McKain talks about a critical aspect of business success.</p>

After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed. He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer. On today’s new PROJECT DISTINCT recorded in Australia, Scott McKain talks about a critical aspect of business success.

<p>After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed. &nbsp;He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer. &nbsp;On today’s new PROJECT DISTINCT recorded in Australia, Scott McKain talks about a critical aspect of business success.</p>

S2 E128: The importance of customer LTV

How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?

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S2 E128: The importance of customer LTV

S2 E128: The importance of customer LTV