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S2: E15: Data driven marketing, commercial focus and making every campaign count with Steve Stano
What does it take to turn marketing into a genuine driver of growth?
In this episode of Shaking the B2B Tree, Rob Skinner speaks with Steve Stano, who leads B2B marketing at Morgan Stanley at Work, about the thinking behind his approach.
Drawing on 15 years in the field, Steve explains how he has moved beyond instinct alone, blending experience with data to guide decisions. That shift has shaped both campaign results and how marketing is viewed across the business.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
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By SkoutWhat does it take to turn marketing into a genuine driver of growth?
In this episode of Shaking the B2B Tree, Rob Skinner speaks with Steve Stano, who leads B2B marketing at Morgan Stanley at Work, about the thinking behind his approach.
Drawing on 15 years in the field, Steve explains how he has moved beyond instinct alone, blending experience with data to guide decisions. That shift has shaped both campaign results and how marketing is viewed across the business.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/