The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how the trucking industry can adapt.Don’t miss our LIVE coverage at MATS!