This week we're talking all things content, comms, brand voice style guides.

We cover things like:

- Why these guides are the actual best things since sliced bread

- How to create one

- What should be included (we pull apart actual guides we created) 

- Who needs buy-in (and how to demand respect for the brand voice)!

- Why we need to change the message for different audiences / formats

Laura's articles we mentioned:

UX writing terms: https://lauraluck.com.au/2019/03/22/a-checklist-of-ux-writing-terms-for-time-poor-humans/

Tone of voice: https://lauraluck.com.au/2018/01/06/why-tone-of-voice-matters/ 

Our recommendations:

- The Elements of Fucking Style: https://www.amazon.com/Elements-cking-Style-Helpful-Parody/dp/031258377X

- One link sharing platform: https://narrowr.com/

- JP Morgan Chase using machine learning AI to write ad copy: https://qz.com/work/1682579/jpmorgan-chase-chooses-ai-copywriter-persado-to-write-ads/